Eddie Hearn and Matchroom Boxing are delighted to announce a major new sponsorship deal with FX World.

The City-based trading giant begin their partnership on March 28 in Sheffield as Kell Brook makes the first defence of his IBF World Welterweight title, and FX World will back some of Matchroom’s biggest shows this season and benefit from the rise of British boxing on Sky Sports and around the World.

“We are delighted to welcome FX World to our ever expanding family of commercial partners,” said Hearn. “It’s particularly pleasing to attract major support from the financial sector as we look to continue to grow the sport. FX World will be prominent at a number of major events throughout the year starting with our big March 28 show in Sheffield where Kell Brook will make the first defence of his IBF World title. The partnership will give FX World extensive exposure in key territories as well as provide a unique corporate experience for its clients.”

“We are extremely pleased to announce the partnership with Matchroom Boxing and we look forward to the exciting events in the coming months,” said FX World CEO Clint Canning.

Brook’s clash with Dan is part of a huge night of boxing in Sheffield as local favourite Adam Etches defends his IBF International Middleweight title against Sergey Khomitsky and Gavin McDonnell continues his fairy tale story challenging Ukrainian Oleksander Yegorov for the vacant European Super Bantamweight title.

Frankie Gavin makes his Sky Sports return as he prepares for his crunch clash with Chris van Heerden on May 9 in Birmingham and former World Bantamweight king Anselmo Moreno makes his UK debut against Wales’ Robbie Turley. Kal Yafai continues his march towards a World title and GB Podium squad member Charlie Edwards fights for the second time in the paid ranks on the bill.