Perform’s partnership with Matchroom Sport has gone from strength to strength. It started in 2005, when we launched www.planetdarts.tv , a joint venture to monetise the official website of the PDC; and within 5 years has grown to a multi-million pound partnership that delivers 1,000s of live darts, pool, boxing and snooker matches to subscribers and bookmakers all across the world.
What makes Matchroom different to other promoters is their understanding of the changing media landscape and the importance of embracing digital platforms such as mobile and internet to maximise the value and reach of their rights portfolio. Additionally, their entrepreneurial spirit shines through the entire organisation. When we have set them challenges, they have always delivered.
In 2008 we challenged Matchroom to launch the first major sports event created specifically for the internet, ‘Championship League Snooker’ – fast forward one month and a mad plan was reality, as we live streamed an entirely new format, including the world’s leading players to snooker fans globally.
Oliver Slipper, Joint CEO, PERFORM GROUP